Differences between advertised and displayed prices

Businesses sometimes list more than 1 price for the same item. For example, the price displayed on the shelf might be different from the catalogue.

If a business displays more than 1 price for a product, it must either:

  • sell the product for the lowest displayed price
  • withdraw the product from sale until the price is correct.

If a business has displayed two different prices by accident, they do not have to sell you the product for the lower price. They can choose to withdraw it from sale.

Correcting a price

If a business displays the wrong price, they can fix it by:

  • covering up the old price with the new one (in-store displays); or
  • publishing a correction (catalogues and ads).

A correction must be clearly visible. For a catalogue or ad, it must reach a similar audience to the original publication.