Running and promoting a club

Running your club

Legal obligations and insurance

Starting a club?

Serving healthy food

Promoting your club

Sponsorship and marketing

To be a successful marketer doesn't mean spending thousands of dollars on glossy brochures, corporate videos and fancy letterhead. Here are a few tips to help you better market your organisation without going broke in the process.

Have a system that records inquiries allowing you to measure the success of your promotional efforts. When you get an inquiry, ask the caller how they found out about you and if they have seen any of your advertising.

Always write from your customers' perspective, offering them benefits and incentives. For example, instead of writing: "Come along to our next fun run on 26 July, it leaves Simmons Park at 7am and ends down by the river at 10am. Lots of people will be there to raise money for the Thomas Foundation - a good day to be had by all".

Write: "Where can you get fit, feel energised and show your support for the Thomas Foundation, all at the same time? At the next Fun Run on 26 July (starts at an invigorating 7am at Simmons Park and finishes down by the river at 10am). Show you care, see you there."

Concentrate on building relationships with your local media. Make sure you provide them with interesting newsworthy stories and photos. A paper is more likely to run a story if it is accompanied by an interesting visual.

Increase people's ability to recall your name by using something short and catchy. For example, the Redcliffe Junior Ice-skating Association Limited could easily be shortened to Redcliffe Junior Ice-skating. The shorter name is easier to recall and use on printed material.

Think of your brochures, flyers and promotional material and ask yourself this question - would this impress the people I'm trying to attract?

How to promote your events

Attracting skilled players

Junior sport


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