Promotional kit
Apprenticeships work for everyone!
Our latest campaign – Apprenticeships Work for Everyone – promotes the benefits of apprenticeships and traineeships to Queenslanders.
We're encouraging more Queenslanders to consider the benefits of apprenticeships and traineeships, with a particular focus on encouraging more women and girls to pursue a career in male-dominated occupations like traditional trades.
Advertisements targeting apprentices, trainees and their employers are running across social media and digital channels, with the message that apprenticeships benefit everyone.
This campaign, funded under the Queensland Workforce Strategy, will run until June 2024 and is part of a wider Train and Retain strategy.
Find more information about apprenticeships and traineeships or call the Apprenticeships Information Line on 1800 210 210.
Key messages
For apprentices and trainees
Trades and skilled careers are for everyone. These careers offer hands-on experiences and rewarding opportunities, ensuring job security and a steady income. Apprenticeships also combine work with study, so you can earn while you learn. So, whoever you are, whatever your goals, there’s an apprenticeship that can work for you. Start building your future career today!
For employers
When you employ an apprentice, everyone benefits. Apprenticeships create skilled pathways for life, allowing you to share your knowledge and gain a loyal workforce whilst future proofing your business.
With Queensland Government incentives available to help take on apprentices or trainees, your business is supported as it grows. Join us in shaping Queensland’s future workforce with apprenticeships that work for everyone.
Promotional kit
We have developed promotional materials, including social media content, posters and flyers, for use across your channels and networks.
Help us get the word out by sharing our messaging and resources with your audiences.
Social media
Remember to tag #ApprenticeshipsWork when you post!
Content for newsletter and other digital communications
Download copy for use in your social media posts, newsletters and other communications.
Download image options:
Posters and flyers
Posters for workplaces
Signature block image
Add an image to your email signature so you can promote and display a commitment to respect and support for those who may need it. Be sure to add a link to your image too – www.qld.gov.au/apprenticeships.
Contact us
Email communication@desbt.qld.gov.au if you need any alternative formats for your communication channels or have any other requests or questions.
Additional materials include email and web banner, pull-up banner and hard hat sticker artwork, available upon request.