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Road safety campaign changing the way we look at speed

Road statistics show that the faster you drive, the greater your risk of a crash. Yet despite this, research conducted by TMR has revealed that there is acceptance of speeding within sections of the community. While these people believe they can speed safely, the truth is that there is no such thing as “safe speeding.”

With Easter holidays approaching, TMR has launched a new road safety campaign aimed at challenging these attitudes and raising awareness of the dangers of speeding. By showing very real, everyday scenarios, the campaign aims to increase awareness of the risks associated with low level speeding (0-10km/h over the speed limit).

The campaign will not only complement the Queensland Police Service’s Easter enforcement campaign which targets the Fatal 5 behaviours (speed, drink and drug driving, fatigue, distractions, seatbelts), it will also target motorists at one of the busiest times on Queensland roads and a key risk period for road users.

The campaign includes television and radio commercials, digital advertising, outdoor billboards, regional print advertising and social media.

To view the campaign visit the Join the Drive website.

Last updated
3 April 2017

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