Gold Coast woman who misrepresented vehicle mileage hits speed bump and $20,000 fine

12 February 2018

A Gold Coast woman was fined $20,000 in the Southport Magistrates Court today (12 February 2018) after the Office of Fair Trading (OFT) charged her with acting as an unlicensed motor dealer and making false and misleading representations about the distance vehicles had travelled.

Emilia Lloyd, who did not appear in court, was found guilty of one count of acting as an unlicensed motor dealer and six counts of making false representations about mileage. A conviction was also recorded.

The court heard between July 2016 and June 2017, Ms Lloyd purchased 35 used motor vehicles from a vehicle auction house in Brisbane. When she purchased these vehicles Ms Lloyd represented herself as her daughter, a former licensed motor dealer.

She then persuaded several acquaintances to sign registration documents, telling them she ‘could not have too many vehicles registered in her business name at the same time’. Ms Lloyd then sold these vehicles as private sales.

The court also heard she misrepresented the odometer readings of vehicles she sold to six consumers, including one vehicle with an odometer difference of 150,000 kilometres.

The OFT launched its investigation into Ms Lloyd after receiving a complaint from a potential buyer who conducted his own vehicle history checks and discovered an anomaly in the odometer reading.

In sentencing, the court noted the course of dishonest conduct displayed by Ms Lloyd and the need to impose a fine that would also act as a deterrent to others considering similar activities.

Fair Trading Acting Executive Director Craig Turner said not only do people misrepresenting vehicle odometers breach their obligations under the Motor Dealers and Chattel Auctioneers Act 2014, but they also risk consumers’ safety.

“Vehicles which aren’t serviced or maintained as required by their true odometer reading may pose a serious safety risk,” Mr Turner said.

“The OFT takes these types of matters very seriously and encourages all consumers to report any suspected unlicensed motor dealers, or issues surrounding odometer readings to the OFT.”

Consumers can check whether a motor dealer is licensed online at or by calling 13 QGOV (13 74 68).