Example Buy Smart Competition entries

Wondering where to begin?

There are no set boundaries for what defines a ‘project’. In the past, we have received everything from board games and picture books to rap videos. Go ahead and surprise us!

On this page, you’ll find some examples of prize-winning entries from the past few years with notes about why they were successful. We’ve chosen a handful of entries from all three categories to demonstrate different topics and entry formats.

Each entry is assessed based on our judging criteria of creativity, effectiveness, issue identification, and overall quality across our three categories:

Years 4–6


Wellers Hill State School (1st place, 2016)

Image of entryImage of entry

  • Creativity:
    • The tiered cake is a very original, effective way to visualise pyramid schemes.
    • The accompanying text cleverly incorporates the cake metaphor (‘The first people to the party get a sweet slice of cake, but the rest fight for the crumbs’).

  • Effectiveness:
    • The tiered cake is a striking image that effectively conveys the model of a pyramid scheme, who profits and why.
    • Details such as character expressions, investment amount and earning figures show how a pyramid scheme defrauds people on the ‘bottom tiers’.
    • The accompanying text provides extra clarity and takes the opportunity to give hints and tips to an audience.
  • Issue identification:
    • The entry effectively identifies the nature and dangers of pyramid schemes.
    • The accompanying text shows very good research into the issue.
  • Quality:
    • A high level of skill has gone into designing, crafting and decorating the cake.
    • The accompanying text has excellent spelling, grammar and overall design.

Lily, Imogen and Georgia

Kin Kora State School (2nd place, 2017)

Kin kora buy smart

  • Creativity:
    • A board game is an excellent way to capture the attention of a primary school audience.
    • Using the colours of the squares to represent different actions is an unusual and very clever way to guide players through the game.
  • Effectiveness:
    • The board game maintained an easy gameplay without overloading itself with complicated rules.
    • The questions are well written and contain very clear hints and tips about scam awareness.
  • Issue identification:
    • The board game clearly identifies scam awareness as an important issue for its target audience.
    • The use of the red ‘sad’ cards and green ‘happy’ cards to help reinforce ideas of what to do (and not to do) to stay safe.
  • Quality:
    • The striking use of colour and design elements help the project stand out in an enticing way.
    • The simplicity of the design helps call attention to the key message “Be aware, take care”.

Kasper and Darcy

Wellers Hill State School (2nd place, 2015)

Image of entry

Download the full entry (PPSX, 652KB)

Please note: We have made minor changes to the formatting of this entry to improve legibility.

  • Creativity:
    • The quiz format is well planned and presented, with a great use of interactivity.
    • The creative writing used in the scenarios is effective and engaging.
  • Effectiveness:
    • By framing questions around the safety in each scenario, the entry requires players to think critically about scam safety.
    • Making a game is an excellent way to engage with a young target audience.
  • Issue identification:
    • The game identifies several common types of scams and explains them clearly through its scenarios.
    • These scenarios clearly show effective, well-targeted research.
  • Quality:
    • The game makes excellent use of the software, with an impressive understanding of hyperlinks.
    • The overall presentation, including spelling and grammar, is of a high standard.

Charli, Elise, Eloise and Alivia

Ashgrove State School (3rd place, 2015)

  • Creativity:
    • The song is clever and memorable, while the video demonstrates a skilful use of stop-motion animation.
    • The song and animation style are both effective ways to engage with a target audience of primary school students.
  • Effectiveness:
    • The lyrics of the song give clear and useful tips to its target audience.
    • Including subtitles is a great way to ensure the message is clear (especially in a music video).
  • Issue identification:
    • The entry effectively identifies issues about budgeting, shopping and refunds.
    • The content is well researched, and the tips about refund rights accurately reflect Australian law.
  • Quality:
    • The entry shows a high level of skill in animation, editing and sound mixing.
    • The overall presentation of the entry is impressive.

Years 7–9


Trinity College Gladstone (1st place, 2017)

  • Creativity:
    • The overall concept has been cleverly designed and delivered.
    • The use of humour in the visuals and the voiceover ensure the key messages are delivered in a memorable way.
  • Effectiveness:
    • Buying a first car is a very relevant issue to address to the chosen target audience (youth aged 15–25 years).
    • The five-step structure of the video is an excellent way to build hints and tips into the format of the project.
  • Issue identification:
    • The entry presents high quality and quantity of research into the issue of buying a car (including offering sources).
    • The entry also offers excellent statistics, facts and data to clearly identify why this is an issue.
  • Quality:
    • The voiceover is clear and easy to understand, while also being engaging to listen to.
    • Artwork elements are well chosen and designed, adding to the overall impact of the project.

Caitlin, Bridgette and Chloe (1st place, 2016)

Image of entry

  • Creativity:
    • The idea of a maze-style game is interesting and gives meaning on its own.
    • The gameplay was cleverly thought out and the rules were easy to follow.
  • Effectiveness:
    • The simple gameplay means the educational point of the game is not hidden.
    • The regular questions and answers help the game communicate its information to players.
    • The questions and answers are engaging and to the point.
  • Issue identification:
    • The question and answer cards identify a wide range of common scams.
    • Most questions ask players to think actively about how to avoid falling victim to scams.
  • Quality:
    • The woodwork and use of colour makes the game visually spectacular.
    • All other elements (such as tokens and question cards) contribute to a professional-looking product.

Chloe, Tyeisha and Siena

Chancellor State College (3rd place, 2016)

Image of entry Image of entry

  • Creativity:
    • The entry has a clever overall concept for presenting toy safety issues to parents.
    • Each individual component is well designed, which helps deliver the overall message.
  • Effectiveness:
    • ‘Keep your children safe’ is a strong call to action for parents of young children.
    • The range of demonstration toys—unsafe and safe—emphasises and makes the points on the poster ‘real’.
    • Referencing the Product Safety Australia website on the poster lends authenticity and credibility.
  • Issue identification:
    • The kit identifies and addresses significant ongoing issues with toy safety, such as accessible button batteries and dangerous small parts.
    • Statistics, tips and facts on the poster are well chosen and clearly presented.
  • Quality:
    • The individual elements in the kit (poster and demonstration toys) were all eye-catching.
    • The text (including lists) is clear and precise in getting its message across.


Wavell State High School (Highly commended, 2015)

Image of entry

Download the full entry (PPSX, 10.2MB)

Please note: This is a digitised version of a hard-copy entry (storybook). No other changes have been made to the entry.

  • Creativity:
    • The balance of words and images is ideal for a picture book and helps the entry engage with a young target audience.
    • The storytelling has a strong command of narrative and its various tools and devices.
  • Effectiveness:
    • A picture book is a very clever way to reach a target audience of young children.
    • The entry uses Sophie as an effective example to help guide its readers to good saving habits.
  • Issue identification:
    • The book clearly and immediately identifies a key issue (learning to save).
    • The issue identified is directly relevant to the target audience.
  • Quality:
    • The book is well presented, clear and readable, and has plenty of colourful illustrations.
    • The spelling, grammar and sentence construction are all at a very high level.

Years 11–12

Chelsea and Caitlin

Aspley State High School (1st place, 2015)

Image of entry

Download the full entry (PPSX, 10.5MB)

Please note: This is a digitised version of a hard-copy entry (booklet). No other changes have been made to the entry.

  • Creativity:
    • The workbook offers a range of cleverly designed activities to use with primary school classes.
    • The character of Willow the Wise Owl is effectively used as a ‘guide’ throughout the workbook.
  • Effectiveness:
    • The quizzes and games are well designed to encourage younger children to think more carefully.
    • Willow’s wise advice occurs throughout the book to ensure readers are given hints and tips on a regular basis.
  • Issue identification:
    • The book identifies 2 types of prevalent online scams (in-app purchase scams and pop-up ad scams).
    • The issue is significant for the target audience, who can be caught out by these types of scams when using internet-accessible devices.
  • Quality:
    • The workbook is clear and readable, with many opportunities for students to engage and interact with it.
    • The overall presentation is of a high standard.

    Casey and Hanan

    Burnett State College (Highly commended, 2016)

    Image of entry

    Please note: This is a digitised version of a hard-copy entry (poster). No other changes have been made to the entry.

    • Creativity:
      • A comic strip is a fun way to frame the chosen issue for a younger audience.
      • The dynamic artwork and witty story make this entry engaging and memorable.
    • Effectiveness:
      • The entry uses the story—particularly the character of Scam Man—to deliver its educational message.
      • The layout and formatting are used effectively to guide the reader through the strip.
      • The entry includes clear advice for readers to avoid falling victim.
    • Issue identification:
      • The comic strip identifies charity scams as a significant issue to address.
      • The entry shows solid research and clearly explains the issue to its audience.
    • Quality:
      • The overall design of the poster is simple but effective at guiding the reader through the story.
      • Individual characters are well designed to be identifiable across multiple panels.


    (2nd place, 2016)

    10. Georgia_Buysmartentry_Image

    Please note: This is a screenshot of an entry submitted in the form of a webpage.

      • Creativity:
        • A website is an excellent way to raise awareness of a scam that is primarily carried out online.
        • The entry page of the website (not pictured) catches attention by using the look and feel of a dating website.
      • Effectiveness:
        • The advice on the website is well positioned and clearly written for the reader to see and understand.
        • Hyperlinks to relevant websites (including Scamwatch and various mental health aid services) offer ways to get further help.
      • Issue identification:
        • The website identifies the issue of online dating and romance scams.
        • The issue, its causes and effects have all been well researched and addressed in the entry.
      • Quality:
        • The website is well presented, with a good balance of text and images.
        • The information on the website is clearly laid out, with choices of font and colour used well for emphasis to draw readers’ attention.

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