Be Crocwise in Croc Country—communication resources
The Queensland Government’s Be Crocwise communication activities form part of the Department of Environment and Science’s broader Be Crocwise education and public safety program.
Be Crocwise aims to encourage residents and visitors in Croc Country to adopt Be Crocwise behaviours before visiting the water, and when they’re around the water, to reduce their risk of a crocodile attack.
The following communication messages and assets are designed to help local councils, tourism operators, community groups and other interested parties to share and promote Be Crocwise safety messages through their channels and networks.
Key messages to share
- Be Crocwise in Croc Country
- Be Crocwise before you visit the water
- Be Crocwise around the water
- Stay safe and reduce your risk
Web content
The Be Crocwise web page provides more detailed information—including video resources—to support community members understand Be Crocwise behaviours.
You can also add content to your website to let visitors and residents know where to find more information about how to Be Crocwise.
Be Crocwise in Croc Country
When you’re in Croc Country it’s important to understand how to Be Crocwise around the water. Find out more about how you can reduce your risk and stay safe when enjoying the great outdoors. Be Crocwise.
Newsletter, blog and online content to share
Be Crocwise in Croc Country and reduce your risk
When you’re in Croc Country it’s important to understand how to Be Crocwise around the water.
Crocodiles can be found in any waterway including rivers, creeks, beaches, oceans and waterholes.
Crocs are apex predators that use ambush tactics, such as lying and waiting at the water’s edge, to capture their prey. Just because you can’t see a croc, doesn’t mean there isn’t one close by.
So if you enjoy fishing, boating, camping or swimming in the great outdoors, knowing how to Be Crocwise can reduce your risk of a croc attack.
Be Crocwise. Reduce your risk.
- Stay at least 5m from the water’s edge.
Crocodiles often hunt their prey at the water’s edge. If you have to move closer, keep a sturdy object like an esky or large rock between you and the water.- Avoid waterways especially between dusk and dawn.
This is when crocodiles are most active and they prefer to hunt in low light.- Dispose of your food and fish scraps in a bin or take them home.
Crocodiles are attracted by an easy meal, so make sure you take your food, fish scraps and bait away from the water, camp site and boat ramp.- Keep your pets on a lead and away from the water’s edge.
Animals, and dogs in particular, are attractive prey to crocodiles.- Avoid using small watercraft such as kayaks and paddleboards.
The smaller the vessel, the greater the riskFor further information visit www.qld.gov.au/becrocwise
Social media
You can follow, like and share posts from the Queensland Environment facebook page.
You can also post content on your own social channels.
Post content
Living or visiting Croc Country means understanding how to Be Crocwise when you’re around the water.
If you love fishing, boating, camping or swimming in the great outdoors, knowing how to Be Crocwise can reduce your risk of a croc attack.
Be Crocwise. Reduce your risk.
- Stay at least 5m from the water’s edge.
Crocodiles often hunt their prey at the water’s edge. If you have to move closer, keep a sturdy object like an esky or large rock between you and the water.- Avoid waterways especially between dusk and dawn.
This is when crocodiles are most active and they prefer to hunt in low light.- Dispose of your food and fish scraps in a bin or take them home.
Crocodiles are attracted by an easy meal, so make sure you take your food, fish scraps and bait away from the water, camp site and boat ramp.- Keep your pets on a lead and away from the water’s edge.
Animals, and dogs in particular, are attractive prey to crocodiles.- Avoid using small watercraft such as kayaks and paddleboards.
The smaller the vessel, the greater the riskFor further information visit www.qld.gov.au/becrocwise
Social media graphics
- Crocodile image
- Be Crocwise in Croc Country
- Be Crocwise around the water
- Be Crocwise before you visit the water
- This is Croc Country. Be Crocwise around the water
- This is Croc Country. Before you visit the water Be Crocwise
Creative assets
- Crocodile image – large (1900 pixels wide)
suitable for web banner - Crocodile image – medium (1200 pixels wide)
suitable for web or other digital channels - Crocodile image – small (570 pixels wide)
- Email header – image only
- Email header – Be Crocwise in Croc Country
- Be Crocwise – A3 poster
- Be Crocwise – DL flyer
Note: Assets with the Queensland Government Coat of Arms are unable to be altered without consent from the Queensland Government.
Contact
For further information contact Department of Environment and Science at BeCrocwise@des.qld.gov.au