The people behind the number
When we talk about road safety, we tend to talk in numbers. Sadly, it’s all too easy to lose sight of the fact that road toll numbers refer to real people.
Last year, 243 lives were lost on Queensland roads. This road toll shouldn’t be the price we pay for being a mobile society. Each one of those 243 people was a person, a family member, a work colleague and community member.
My Road Toll is a Queensland Government road safety campaign that humanises the road toll, translating a number into stories of eight Queenslanders who lost their lives to road trauma.
The personal account shared by their friends and families is a powerful reminder to stay safe on our roads, especially in the lead up to Christmas.
Don’t let the silly season translate to the road. Take time to share these stories and talk to your loved ones about staying safe on our roads.