Growing jobs in tourism

Queensland’s leading tourism forum, DestinationQ, was held in Mackay on 25 October, bringing industry and government together to grow tourism and create jobs.

Attendees had the opportunity to network, consider ways to keep the positive tourism momentum going, and discuss hot topics in the tourism economy such as transport and connectivity, digital experiences and tourism infrastructure.

The forum theme aligned with the Queensland Government’s new plan Advancing Tourism 2016–20: Growing Queensland jobs, which was released on the day.

The plan targets key areas, as identified by industry, to boost tourism jobs and increase market share, especially from Asia. We want to ensure we deliver the greatest return on our investment to expand Queensland’s tourism opportunities.

Did you know?

Tourism is one of Queensland’s most important sectors, contributing $23 billion to the economy and supporting almost 220,000 jobs—that’s one in 11 jobs.

China is currently Queensland’s largest international visitor market attracting 468,000 visitors, an increase of 30.5 per cent on the year ending June 2016. They spent $1.1 billion, an increase of 25.6 per cent on the previous year.

The sector is booming, with a record 2.48 million international visitors travelling to Queensland in the last financial year, and spending $5.1 billion statewide.