Hiring a web writing specialist

To repeat our first statementYour website is only as good as its content.

To be effective online, content needs to be clear, concise and well-structured. This requires skill, training and hard work, and the services of a qualified web editor, online communicator, content producer, or content editor can be invaluable.

Duties

Key duties of such a role usually include:

providing leadership and guidance to business areas and content experts on web-related issues and user-centred design principles, particularly when developing new content products
conducting content research and development to keep sites up to date and user-focused
liaising with clients to set objectives and agree on requirements, responsibilities and milestones for individual development projects
working on multiple projects simultaneously
developing content that is accurate, well-structured and meets client needs while adhering to departmental style guidelines
working with design and development teams to assess business requirements, determine schedules, and create the best solution for the client
helping develop a team-based culture that is collaborative and focused on providing excellent client service
responding to customer feedback and addressing raised issues.

Selection criteria

Demonstrated ability to manage multiple projects with tight and often conflicting timelines in a complex environment.
Proven strong editorial skills, including attention to detail and proofreading skills, and the ability to write content for the web using a predefined style guide.
Excellent communication skills and a demonstrated ability in building good working relationships.
Demonstrated commitment to customer service and a proven ability to deliver projects that meet client needs.
Demonstrated understanding of:
- internet functionality and the concept of user-centred design in relation to structuring and developing online content.
- how the internet can support business improvement.

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Last updated 02 August 2005