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Web 2.0 conference - showcasing social media for Government

The Web 2.0 Conference was held on Tuesday 9 August 2011 and showcased the use of social media in:

  • government service delivery
  • citizen/community engagement
  • information dissemination
  • internal collaboration.

The conference was designed for the public sector and explored how government agencies are using social media - what has worked well, what hasn’t worked as well and lessons learned.

Speakers included representatives from government agencies and industry professionals from across Australia.

Read the top ten tweets from the conference.

Speakers

Note: if you experience difficulty accessing the following PDF presentations please read our viewing and downloading documents information. If you require an accessible alternative format please contact the Online Services Unit.

Anne Bartlet-Bragg - Headshift

Presentation: Return on community (PDF, 1.7 MB)

Lessons from Headshift | Dachis Group's decade of experience of working with the public sector.

Reviewing social innovation, online engagement, community management, and internal collaboration through the dimensions of 'community' - internal, with the public, agency-to-agency and with special interest groups.

Dr Mark Elliott - Collabforge

Presentation: Collaborating with the crowd: three case studies for success (PDF, 5.8 MB)

Collabforge is an innovative consultancy responsible for a number of cutting-edge Government 2.0 initiatives. These have included Future Melbourne, an award winning world-first 'City Plan that Anyone Can Edit'; wePlan Parks Victoria, leveraging social media to 'Help Guide the Future of Victoria's Parks'; VPS Hub, the re-engineering of the Victorian Government Intranet for Web 2.0; Victoria's Emergency Services, a 15,000 strong official Facebook community; Trade Mission 2.0, Dept of Business & Innovation; and CFA FireReady, Australia's first official mobile application for real-time location-aware bushfire warnings. In each case, success depended upon a process that first established a clear vision, cultivated shared ownership amongst stakeholders, and then integrated social technologies with existing business process. This presentation showcases the application of this process to three distinct Gov 2.0 projects.

Craig Humphrey - Department of Employment, Economic Development and Innovation

Presentation: Utilising online JAMs within disaster recovery (PDF, 346 KB)

Introducing and managing social media communities within a multiple community based department. The challenge of mitigating risk in a risk adverse environment.

Lee Sargent - Department of Employment, Economic Development and Innovation

Presentation: Introducing and managing social media communities within a multiple community based department (PDF, 837 KB)

Discussion around the challenge of mitigating risk in a risk adverse environment.

Brady Jacobsen - General Manager, Digital and Contact Centre Channels for Australia Post

Presentation: The Australia Post social story (PDF, 916 KB)

  • AusPost Social Media overview
  • AusPost Social Media presences and playgrounds
  • Implementation #ftw & #fails
  • Q&A

Jane King - Australian Tax Office

Presentation: Moving from citizen centric to citizen driven services - challenges the Australian Government is facing (PDF, 976 KB)

An ageing population – challenges the Australian Government is facing. Finding efficiencies and opportunities as we move from citizen centric to citizen driven services. Looking at whole of Government approach and what social media means for the Tax Office.

James Kliemt - Queensland Police Service

Presentation: Social media during #qldfloods #TCYasi (PDF, 2.5 KB)

Presentation: Disaster management and social sedia - a case study (PDF, 1.1 KB)

The how's and why the Queensland Police Service used social media channels like Facebook, Twitter and YouTube to get information out during the recent devastating natural disasters in Queensland.

Carol-Anne Nelson and Nathan Scholz - Queensland Rail

Presentation: Social media on track - a new way to engage (PDF, 1.1 MB)

Queensland Rail has stepped up the usage of social media this year, with Facebook and Twitter a key part of customer and stakeholder engagement.

Social media was an important part of Queensland Rail's public engagement ahead of and during the launch of a new timetable (the largest overhaul in 15 years) in June.

For Queensland Rail - social media is a two-way conversation, deepening the relationship with customers and the community and providing real time feedback from the people who matter.

Anna Neuendorf - Smart Service Queensland

Presentation: Engaging Queenslanders in government decision making (PDF, 3.2 MB)

  • Get Involved
  • Social media integration into the toolkit
  • Toward Q2 - Pilot of social media channels, twitter and facebook
  • Social media and monitoring for Get Involved initiatives and campaigns

Craig Thomler - Department of Regional Australia | Brianna Elms - myregion Communications and Stakeholder Engagement Manager

Presentation: myregion case study - how to develop a Gov 2.0 initiative (PDF, 510 KB)

The upcoming myregion website, from the Department of Regional Australia, Regional Engagement and Local Government, is the largest community engagement and open data initiative to-date for the Australian Government.

This presentation will provide insights into myregion's purpose and features, the methodology used to develop this Gov 2.0 website and the pre-launch engagement process through the myregion National Photographic Competition, itself a significant online engagement initiative.

Last reviewed
10 August 2011
Last updated
22 September 2011