Introduction

Purpose

These guidelines assist Queensland Government agencies achieve best practice in the official use of social media through the adoption of a risk-managed approach.

Audience

The document is primarily intended for delegates responsible for the design, development and implementation of agency business and practitioners responsible for online community engagement activities, including online communication.

Scope

In scope

This document provides guidance on the official representation of Queensland Government agencies through social media.

This guideline relates to the domain SL-2.2.4 Public Engagement within the Business Service layer of the Queensland Government Enterprise Architecture (QGEA).
It applies to all Queensland Government Departments and its adoption by other Queensland Government entities is encouraged.

Out of scope

The following are out of scope of the current guideline:

• the release of open data
• political or internal to government use of social media
• personal and professional access to and use of social media, meaning those activities where the individual is representing themselves and not the Queensland Government.