Policy and guidelines for social media

The Official use of social media policy establishes a clear set of requirements for agencies electing to use social media tools so they may do so within an authorised and accountable environment. Social media is a general term used to describe the tools and forms of publishing which are based on an interaction or conversation online between an author and active readers, in contrast with traditional broadcast media, where the 'audience' is a passive consumer of content.

The policy applies to all departments and covers officially established, publicly available and departmentally-managed social media accounts, but does not require the establishment of the accounts. It does not apply to use of social media on a personal or professional basis or cover use of social media for political or internal government purposes.

This policy forms part of the Government's commitment to open and transparent government; however, does not extend to the release of open data or other aspects of eGovernment.

Read the Official use of social media policy.

The Official use of social media guideline assists Queensland Government agencies achieve best practice in the official use of social media through the adoption of a risk-managed approach.

The guideline is primarily intended for delegates responsible for the design, development and implementation of agency business and practitioners responsible for online community engagement activities, including online communication.

It provides guidance on the official representation of Queensland Government agencies through social media.

It applies to all Queensland Government departments and its adoption by other Queensland Government entities is encouraged.

Read the Official use of social media guideline.