Overview

The application of best practice principles for the naming of URLs will assist in the creation of 'clean' URLs. The creation of a 'clean' URL will generally also make that URL more persistent in nature.

There are several benefits in using both clean and persistent URLs:

• Persistent URLs attract links - links from other websites are the third-most common way people find sites.
• Persistent URLs instil trust in clients who return to the site.
• Clean URLs are more marketable and memorable.

A number of general principles apply when making decisions on the creation of a new URL:

• URLs should be simple and easy to read and remember.
• All URLs should be designed with the view to ensuring persistence over a lengthy period of time.
• A sound directory structure will assist in the construction of 'clean' URLs.

More specific principles are outlined in these guidelines for use with static web pages as well as dynamic web pages (including web applications).