What is the CUE?
Overview
"If each Agency site looks and feels different from every other one and is organised uniquely, the customer faces a confusing and frustrating hunt for information. No matter how good any individual site may be, if there is no consistency or coherence among the multitude of sites the customer must search, the overall effect is one of complexity and confusion."
The IBM Global Services Report, 2001
In an effort to hide complexity and reduce confusion for the customer, the Queensland Government is migrating toward a ‘consistent user experience’ for the online environment. This is a move toward customer-centric service and content delivery.
What constitutes a 'consistent user experience'?
There are several individual components that constitute a consistent user experience making the standards more than a common look and feel.. These are
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visual page layout
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underlying structural page layout (HTML code)
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functionality of each page section
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visual elements: graphics and fonts
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navigation schemes
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terminology and messages.
The implementation of the CUE standard across all Queensland Government internet websites will assist visitors in locating the information and services they need more easily and enabling them to navigate from one site to another with familiarity.