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Checkpoint 36 - Tagline

Conformance: Mandatory

Requirements

The tagline 'Great state. Great opportunity' must appear consistently on every web page.

The tagline must be an image in the required font with alt text.

The tagline must not be linked.

Benefits of conformance

  • Consistent presentation of Queensland Government brand.

Risks of non-conformance

  • Brand damage.

Implementation advice

The text must be black on light backgrounds and white on dark backgrounds.

Examples

White or pale background:

Use black text on pale backgrounds

Dark coloured background:

Use white text on dark backgrounds

Supporting information

Read the Corporate Identity requirements.

Last reviewed
13 March 2013
Last updated
13 March 2013