Appendix C: uses of online tools for engagement
The following represents the different levels of engagements, the tasks to be achieved and online tools that might compliment this process and an example of how this has been used well.
Information sharing
Task: Make an announcement
What online tool/s might complement this process?
- Social networking (e.g. Facebook)
- Microblogging (e.g. Twitter)
- Blog (if already developed with a good audience)
- Videosharing site
Example of how this has been used well
- Queensland, Victorian, and NSW Police Services – Facebook, Twitter and YouTube accounts
- John Oxley Library Blog
- Australian Government Department of Immigration and Citizenship – ImmiTV on YouTube
Task: Invite the community to an event
What online tool/s might complement this process?
- Social networking (e.g. Facebook)
- Microblogging (e.g. Twitter)
- Blog (if already developed with a good audience)
Example of how this has been used well
- Toowoomba Regional Council – Facebook, Twitter
- Australia War Memorial blog
- Australian Institute of Sport, CSIRO - Facebook
Task: Direct people to a resource
What online tool/s might complement this process?
- Social networking (e.g. Facebook)
- Microblogging (e.g. Twitter)
- Blog (if already active with a good audience)
Example of how this has been used well
- Victorian Government Better Health Channel – Facebook
- Business Victoria – Twitter
- Work Cover NSW - Twitter
- Job Seeker blog
Task: Highlight or explain an issue
What online tool/s might complement this process?
- Blog
- Videosharing site
- Social networking (e.g. Facebook)
Example of how this has been used well
- NSW State Records
- Transport Queensland – Hereforlife
- CSIRO – Facebook
- Australian Government Department of Immigration and Citizenship – ImmiTV on YouTube
Consultation
Task: Gauge interest or opinions about an issue, policy or government decision
What online tool/s might complement this process?
- Get Involved polling and survey tools
- Social networking (e.g. Facebook)
Example of how this has been used well
- Get Involved – Alcohol related Violence Survey
- United Kingdom Department for International Development - Facebook
Task: Poll the public about a issue
What online tool/s might complement this process?
- Get Involved polling and survey tools
- Social networking (e.g. Facebook) (like function)
Example of how this has been used well
Task: Get qualitative feedback or comments about an issue, discussion paper, draft policy
What online tool/s might complement this process?
- Get Involved online consultation tool
- Moderated blog
- Moderated forum (live or static)
Example of how this has been used well
- Logan City Council – you're your say forum, survey and polls
- Australian Government 2.0 Taskforce Blog
- Brisbane City Council – Have your Say Forum
Task: Get quantitative feedback about an issue
What online tool/s might complement this process?
- Get Involved survey tool
Example of how this has been used well
Active participation
Task: Work with stakeholders on the development of a document, project or policy
What online tool/s might complement this process?
- Moderated blog
- Moderated forum
- Moderated, agency-owned wiki
Example of how this has been used well
- Australian Government Information Management Office (AGIMO) Blog: Creation of RFT documentation
- Victorian Government ICT Plan Blog
Task: Share best practice with stakeholders
What online tool/s might complement this process?
- Moderated blog
- Moderated, agency-owned wiki
Example of how this has been used well
