Early market engagement
Early market engagement with the ICT industry encourages suppliers to get ready to meet demand, as government initiatives and policies change over time.
It also gives suppliers the opportunity to highlight any possible effects of a policy change on existing markets, allowing agencies to respond appropriately.
For procurement related to specific projects, early engagement provides detailed understanding of agencies’ requirements and the ICT industry’s likely responses.
Early market engagement precedes the government’s full, open tender process.
Early market engagement is aimed at establishing guiding principles that:
- promote a more strategic and systematic approach to the ICT market
- gather and consider market intelligence to gain greater knowledge of markets and trends
- require the involvement and expertise of the private sector at the earliest possible stage
- improve project success.
Benefits to the ICT industry
- Advanced notice of government initiatives
- Understanding of possible effects on existing markets
- Identification of new markets due to new/changed government policy
- Early awareness of changes in environmental regulations
- Better management of government expectations around what the market can and cannot do
- Opportunity to shape projects to align with relevant markets
- Saving time and effort by bringing precise focus to later activities
- Early detection of project issues and risks
- Common understanding of terms and processes used in ICT procurement
- Reduced cost of procurement for both government and the ICT industry
For more information email firstname.lastname@example.org.