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Promoting your event

If you've organised an event in your local community, there are a range of ways to let people know about it. Depending on your event, some or all of these activities may help to get the word out.

Promotional activities

4-6 weeks before your event

  • Distribute posters and flyers to local schools, libraries, shopping centres, churches and neighbourhood centres.
  • Ask local schools and other community groups to promote your event in their newsletters.
  • Send a community service announcement to your local radio station. Include details of your event like time, date, venue and cost, and keep it short - under 100 words.

1-2 weeks before your event

  • Send a media alert to your local newspaper, radio and television. A media alert is like an invitation for the media to attend and provides an outline of what will happen, when, where and why.
  • Send a reminder about your event to any organisations that have previously helped to promote it.

2-3 days before your event

  • Phone your local newspaper, radio and television station and remind them about your event.

On the day of your event

  • Send your local newspaper, radio and television station a media release. Follow up with a phone call during the day.

Tips for media promotion

  • Be sure to let the media know: if someone well-known is involved with your event; anything about your event that is new or out of the ordinary; anything about your event or its message that will appeal to a large number of people.
  • Appoint a media spokesperson. The spokesperson can prepare for the interviews by: keeping the details of your event handy for reference; learning interesting facts or statistics to support the message of the event; practicing giving short, clear answers for radio and TV interviews.

 

 

Licence
Creative Commons Attribution 3.0 Australia (CC BY 3.0)
Last updated:
6 September 2012

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